PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
Our PPC team have been managing PPC adverts since they first appeared in the UK. Over this time we’ve developed our own unique methodology for managing campaigns from the small start-ups (with ambitious growth plans) to the very large established leaders in their sector.
If you already have PPC accounts that you'd like our thoughts on, then you can request a PPC audit here.Request a PPC audit
Want to send marketing emails but don't have the time or tools? Let us take care of it for you, with our automated software solution email and tracking is a doddle.
Integrate email capture tools directly into your web pages, facebook, twitter and other online places your customers see you. This can be done through traditional sign up forms or using techniques such as give aways like e-books that are sent via email or free draws when registering with your site.
Using your capture points we can help you build a single email list which can then be broken down into preference groups based on any number of criteria such as location, product interests, age group amongst others. This segmentation lets you target the right customers with the right products or services.
We know you are busy and that doing the whole social thing and emails may be a distraction from work. With our help you can prepare emails when you have the time and then schedule them to run when they should. Alternatively, if you give us a topic and key messages, we will write your emails for you.
If you create posts for social networks such as Twitter and Facebook, we can turn these into email campaigns, aimed at connecting more readers to your content and your site. This means you write one piece of content and we help you utilise it in more places making your efforts work harder and go further for you.
In the same way that people like pictures because they can tell a story on their own, videos have a similar effect. Using video in your emails adds interaction and varies the content. It is important that any videos are succinct and do not quickly become a burden to the viewer. They should enhance their visit.
We provide analytics that help you understand not only who has read your emails, but where they are located, what links they clicked on in the email right through to what pages of your website they spent time on. We can also process hard and soft bounces for those email addresses that are no longer in use.
Product photography shot with flair and passion There are many ways to shoot a product and we've built up a strong range of experience over the years. Regardless of style we always put the same care and attention to detail into every shot, ensuring the very best results every time. If you want to keep it simple and cost-effective our product photographers can shoot on a white background. If you want to add a different dimension to your product shots we can add some creativity to your shoot with a wide an almost endless variety of backgrounds, lighting techniques and post-production procedures. call now for details and prices on 01283 535562.
With a network of professional event photographers we cover every kind of sporting and social event both indoors & out anywhere in the UK and beyond, offering your event's participants professionalism experience, competitive pricing and a wide range of products. So whatever, whenever and wherever your event, EVENT PHOTOGRAPHY have got you covered.
We love analytics. We also love return on investment. Our team is here to help you understand your visitors and spend your budget more effectively.
Our team of qualified Google Analytics consultants will check your existing account against setup errors to ensure you are working with reliable data.
Our analytics experts do all the hard work so you can be confident your Google Analytics account delivers accurate data and reporting that you can rely on.
We offer training courses for those looking to get the most from their Google Analytics accounts. Our courses run over three consecutive days and can be attended individually or as part of a full stream.
Use our trained web-analysts to provide insight on your user behavior and uncover key information you may not find yourself. Our insight can be a great way to help find problems and improve your bottom line.
Need help with your Google Analytics? We provide tailor-made solutions for our clients that are charged by the hour or by the day dependent on your requirements.
We will help you understand all of the different analytics that are used by your various social networks such as facebook, youtube, twitter and LinkedIn. We'll help you work out the best way to view and keep on top of your analytics.
A logo is more than images and words, a good logo tells a story about your company; who you are, what you do and what you stand for. That's a lot to ask of one piece of art, which is why it's important that you take the time to do it right. Fortunately, you don't have to do it alone. The steps below will take you through the process of designing a logo that will successfully brand you in the marketplace.
Determine the primary function of your logo. A logo represents your brand through the use of shape, fonts, color and images. Being clear on why you need a logo can guide your design.
Think about your target market. It's important to be clear on who your client is and customize the look of your logo to appeal to those who will be using your services.
Decide whether to incorporate your company's name into the logo. Of course, you want to build name recognition for your business, but making the name part of your logo design may not always be a good idea.
Include the name if it is reasonably distinctive but not yet a household word or if your marketing funds are limited and your goal is to build name recognition. Do not include the name if it is too generic, too long, doesn’t translate well globally (if that's a consideration) or lacks personality. Leave the name out, too, if you must put your logo on a product, such as a sneaker or a handbag.
Think of all the different ways you plan to use your logo. Picture the smallest size you may need; if the company name won't be readable when the logo is the size of a thumbnail, it may be best to leave it out of the design.
Follow the company's color scheme. If your company has already established the use of certain colors in its signage, advertising and other materials, it's important that those colors are reflected in the logo.
Be inspired by but don't copy successful logos. While it might be tempting to create something that looks like your favorite corporate logo, it will communicate an unintended message to your audience--that you're lazy and uninspired.
Keep it simple. Designing a logo is an exercise in restraint. While it may be tempting to try to convey a multitude of messages with your design, trying to do too much will sabotage the success of your logo.
The challenge of achieving optimum value from your advertising budget has never been as great but it is possible as part of a carefully worked out integrated plan.
At Page One Of Google we view advertising as a key element of your marketing mix but our approach is designed to achieve you maximum value
The first step is to agree the clear objectives for your advertising campaign, your target audience and the geographic reach.
Once this is clear we investigate the various options in the marketplace including online and we devise a plan for you covering placement, message, design, timing and budget.
Extracting maximum value can be achieved by:
It is now more important to have a "Digital Marketing Strategy" than it is to have a glamorous, bells and whistles, hip trendy, jaw dropping website. Why? Because over 60% of all internet purchases or connections come from a search, a post like, a facebook fan, a retweet or some other social or search related activity.
To compete in your industry, it is no longer enough to just have a website, you need to engage and interact with your potential and existing customers. Doing that means maximising your use of digital marketing options such as pay-per-click, Facebook pages, LinkedIn, SEO and Blog Posting to name a few.
If you're thinking it's all a bit confusing and a minefield, then you're right. Social websites have grown exponentially along with different means for advertising. Plus, what used to work a few years back is probably now going to get you a penalty in Google's eyes and lower your search rank.
Fear not though, we can help you understand where and how to focus, based on your business goals, your industry, your competition and your own personal circumstances. Talking to us would be a good place to start.
We can do everything here from logo design to graphical illustrations and from icons to infographics. Once we have a brief from you, our expert graphic designers will get busy working up concepts for you to look at. Once you're happy with the core design, we'll create master copies in multiple formats for you to use online and in print media.
Apart from providing full blown on-location and studio based photographic services, we can also work with existing images to enhance them, separate them from backgrounds, manipulate and erase distracting details and even change the colour of a product itself. Whatever challenge you have with existing images we have many years of experience helping client's perfect shots.
Just because the worlds is going digital mad and everybody has to have a website, sell online and do social digital whizz bangs for their customers, it doesn't mean print materials are irrelevant. Not by a long shot.
For starters, research shows that printed material to the letterbox or via magazines is still a strong means of raising brand awareness and profiling products and services. It's an important part of the "Marketing Mix" that goes into making a strong marketing campaign.
Also, not everybody is on the internet, wants to be on the internet or can be bothered to tweet, post or blog about everything in their lives. One of our clients still does most of his lead generation work with postcards through the letterbox, driveway signs and calling door to door with leaflets.
We can help you understand whether print materials are relevant for you business and if so, how best to use them to compliment other marketing activity.
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing against the key metrics you’re most interested in.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.
At Page One Of Google, we aim to give our customers straightforward service – from flat-fee pricing with no hidden charges to jargon-free communication. Through every stage of the website development process, our designers goal is to always provide you with certainty and reassurance. Our web design consultants are experts in translating your thoughts and requirements into an effective commercial marketing tool.
These days, every business owner knows you must have a polished website presence to attract and connect with consumers. But for most independent small businesses searching for a solution, the choice is between a do-it-yourself amateur undertaking or a risky and expensive ongoing project. The middle ground rarely seems to be an option. That's where we come in.
We are a consultancy that wants to make the experience a good one for you and so we promise we'll put together a package for you which fits your need, your budget and your timescale. If we feel we can't meet any one of your needs we'll be honest and let you know. We'll even help you find an alternative means of achieving your needs. We also understand how important it is for your website to produce results. Traffic without sales is just window shopping!
Website Design, Copywriting, Image Editing, SEO, Responsive Design
Website Design, Copywriting, Graphics, Image Editing, SEO
Website Design, Copywriting, Image Editing, Logo Design, Responsive Design
Website Design, Copywriting, Image Editing, SEO, Responsive Design
Website Design, Copywriting, Image Sourcing & Editing,
Website Design, Copywriting, Image Sourcing & Editing, SEO, Responsive Design
Congratulations on achieving what you said you would, getting our site to page one of Google. You have worked hard to optimise the site in a competitive market-place, up against huge competitors with big budgets, making your work even more impressive. I am particularly struck by your straight talking, no nonsense and business-like approach to what seems like a "black art" to non technocrats like me!
Prestige Conservatory Blinds
You understood exactly what I wanted, challenged me when appropriate giving me great advice in a language I could understand and produced me something that I was delighted with first time. It is unusual to find a web designer that can both design a great website together with being a great wordsmith – my website not only looks great and is easily navigable, it sounds/reads well too.
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